Industry Strategy
Airbus, Eric Schulz and the strategic rejection of outsiders
Airbus has seen this before.
Bombardier’s CEO on strategic survival and rising with Airbus
Three years into his tenure, Alain Bellemare is taking a breather on Bombardier's massive strategic...
Farnborough Preview: How one day a decade ago changed everything
One big decision by Bombardier in 2008 set in motion a complete transformation of the aerospace industry.
Boeing’s quest for NMA steers it away from its history
What if Boeing set out to design an all-new commercial airplane that didn't push the boundaries?
What Boeing wants in Embraer also makes merging with it extremely difficult
As Boeing digs into understanding what makes Embraer tick, they're finding that its structure (by...
Boeing, Embraer and the new superduopoly
The handover of the E190-E2 to Norway's Widerøe may very well be the final first delivery Embraer will...