Joby Aviation

These findings imply that the first wave of eVTOL developers should focus less on pitching their services as a daily commuting solution, and more on a mix of use cases that can support a practical and profitable roll-out. There’s a chicken-and-egg element involved in scaling UAM: driving costs low enough to create the demand that will drive costs down even further. While there are additional hurdles to scale (such as coordinating thousands of low-altitude flights per day in congested urban airspace) economics will be front and center in establishing this new industry’s viability, and the evidence suggests that if you build a system for commuters alone, they won’t come.