Log-in here if you’re already a subscriber The first in a series on the history and lessons for Airbus and...
While such deals across the rising eVTOL industry seemingly represent a new aerospace business model in which customers have a stake in the overall success of the product, a detailed review of securities filings and other fine print by The Air Current reveals a far more transactional arrangement. Airlines are lending their branding and credibility in exchange for a possibly lucrative piece of a buzzy market, regardless of whether or not an aircraft will be delivered or even formally ordered.