Bombardier’s market exit is nearly complete

The harder Bombardier pushed, the more its moves fractured its enterprise.

Avatar photoJon Ostrower·
AnalysisIndustry Strategy
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After just over three decades, Bombardier’s commercial aircraft business is approaching its end. Once the number three airliner producer on the planet, the Canadian company’s market exit is now nearly complete.

Longview Aviation Capital confirmed Thursday it would pay $300 million for the Q400 turboprop program and the de Havilland brand. The divestment means two of the three of Bombardier’s commercial aircraft pillars will live on with other manufacturers, leaving the company’s aviation future centered around medium and large business aircraft.

A commercial aircraft company born through acquisitions is now ending its life by divestments.

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Jon Ostrower
Jon Ostrower is Editor-in-chief of The Air Current, where he leads coverage of the global aerospace and aviation industries. Prior to launching TAC in June 2018, Mr. Ostrower served as Aviation Editor for CNN Worldwide, guiding the network’s global coverage of the business and operations of aviation. Mr. Ostrower joined CNN in 2016 following four and a half years at the Wall Street Journal. Based first in Chicago and then in Washington, D.C., he covered Boeing, aviation safety, and the business of global aerospace. Before that, Mr. Ostrower was editor of FlightBlogger for Flightglobal and Flight International Magazine covering the development of the Boeing 787 Dreamliner and other new aircraft programs from 2007 to 2012. He is also an instructor at the University of Southern California in the Viterbi School of Engineering's Aviation Safety and Security program. Mr. Ostrower, a Boston native, graduated from The George Washington University’s School of Media and Public Affairs with a bachelor’s degree in Political Communication. He is based in Seattle.
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